Market research

Nexia TurkmenExpert provides professional marketing research as one of its main specialties. We conduct qualitative and quantitative studies throughout the Turkmenistan. The rich experience and professionalism of TurkmenExpert’s employees allows us to collect comprehensive marketing information for our clients. For this, our team has combined the most effective and proven marketing tools that help as answering the most actual questions which face our clients. Our resources combine high technical equipment, high level trainings and extensive work experience.

Techniques that we apply:

  • Quantitative studies: personal survey (CAPI F2F), telephone survey, snow-ball survey, store check, retail census, retail audit, tracking research, locating research;
  • Qualitative research: in-depth interviews, expert surveys, focus groups, B2B;
  • Mix studies: in-home visits, hall-test, mystery shopping, mystery calling;
  • Desk research: desk research - secondary information processing.